When in comes to spending money, especially if we’re a small business on a limited budget, we like to know that its money well spent. Many have asked whether spending on SEO is really necessary – well the short answer is a resounding YES. Now allow me to explain why.
- Visibility: a person browsing on google may not be able to see your website, which means missing out on a potential client. So yes, you have a good product/service but your invisible to the consumer
- User experience (UX): the consumer has found your website, however, the site is poorly displayed or the speed is too slow. It’s very possible that he will move on in search for a competitor that is offering a better UX
- Trust: so the site looks good and the product/service is well-priced. However, this potential customer is concerned that you are not as reputable as you portray yourself to be. Why? Becasue you don’t rank as high as your competitors
